Astraware and Electric Pocket To Share Marketing Resources

Staffordshire, UK & Chepstow, UK – July 13th 2011 – Astraware® and Electric Pocket Limited are pleased to announce a new arrangement which sees them sharing experience and resources in order to benefit both businesses.

This new agreement will see Astraware’s Publishing and Marketing Team, led by Chief Communications Officer, Alison Barclay, lend their apps marketing expertise to Electric Pocket’s quality range of applications and utilities, which includes BugMe!, MailTones, and the forthcoming Coverjam. Astraware will assist with marketing and promotion of individual applications as well as Electric Pocket as a company.

“Electric Pocket and Astraware have been good friends since the pioneering days of mobile computing, and strong advocates of each others apps for many years,” said Iain Barclay, Chief Product Officer, Electric Pocket. “We’re delighted to formalise this agreement between our two companies, and look forward to the skills and energies of Astraware’s marketing team bringing our apps to the attention of a new audience.”

“As small companies, developing mobile products to delight customers, whether they be apps or games, we have a great deal in common, and have enjoyed working alongside each other for many years,” said Howard Tomlinson, CEO Astraware. “Sharing our marketing expertise is an obvious step – and hopefully will be great for the exposure of all our collective products.”

Astraware and Electric Pocket will continue to operate as separate companies.