Astraware honoured with Passport Exporter of the Year Award

KEELE, Staffordshire, UK – May 21st, 2007 – Astraware is very excited to announce that they have been honoured with the award for Passport Exporter of the Year for West Midlands, from UK Trade & Investment.

The Passport Exporter of the Year award is given to the company that is judged to have made the best use of innovation, improving processes and/or products/services whilst entering new markets, and the panel particularly commended Astraware’s approach to market entry by building up key relationships with companies such as Palm, Inc. and Microsoft. Astraware was also praised for its product development, and for choosing tactics and growth rate with care.

“It is tremendously exciting to receive this recognition by UK Trade & Investment,” said David Oakley, Astraware’s CTO. “This award will help us to continue to expand our exports into new territories.”

“While it has been relatively easy for us as a British company building links with US companies,” said Howard Tomlinson, CEO of Astraware, “it has been great to get the additional support to help us make the right links to succeed in the Far East – a huge market and opportunity for us!”

Doug Mahoney, international trade director for UK Trade & Investment in the West Midlands, said: “I congratulate the team at Astraware on their thoroughly deserved success following their work on the Passport scheme with the Staffordshire international trade team, who will continue to provide them with ongoing support.

“Not only do they have highly sophisticated products and services, but they have gone to great care to select the right international markets at the right time, and to nurture excellent relationships with overseas partners.”

The awards ceremony was held at The Thinktank in Birmingham on Friday 18th May and Astraware’s CEO, Howard Tomlinson, and CTO, David Oakley accepted the award from Doug Mahoney, International Trade Director, UK Trade & Investment, West Midlands, in front of an audience of other award winners and nominees. Also in attendance from Astraware were Alison Barclay, CCO; Priscilla Cordova, Partner Manager; Roland Glew, QA Tester; Iain Moore, Windows Mobile Lead Developer; and Kirsten Tomlinson, Customer Service and QA Tester.

UK Trade & Investment is the government organisation that provides integrated support services for UK companies engaged in overseas trade and foreign enterprises seeking to locate in the UK. It brings together the work of teams in British embassies and FCO posts overseas and government departments across Whitehall. In England, international trade support is coordinated by nine International Trade Directors working in partnership with each Regional Development Agency. UK Trade & Investment services are delivered locally through a network of International Trade Teams. The devolved administrations in Scotland, Wales and Northern Ireland have their own arrangements for local delivery of services. For more information visit the UKTI website.