Handmark Spins Off Mobile Games Studio as it Refines Focus

KANSAS CITY, MO and LONDON, UK – January 27, 2010 – Handmark®, the world’s leading developer and distributor of mobile applications and services, today announced it has spun off its mobile games studio, Astraware, as the company streamlines its business to focus on other strategic areas of mobile development and support.

Astraware returns to the management of Howard Tomlinson and David Oakley, two of the original founders, and will remain a Handmark preferred partner. Handmark will continue to support Astraware on a variety of distribution and promotional opportunities.

“We saw a great opportunity to join forces with Astraware to help create and extend a collection of fun, well-designed mobile games titles to a new audience, and we did just that,” said Paul Reddick, Handmark CEO. “I still see a great opportunity for their team to continue proving their leadership as a major player in mobile games and we will continue to work alongside them.”

Handmark acquired Astraware in January 2008. Together the companies have launched more than 20 games, including the popular GTS World Racing and Platypus for iPhone, as well as its multi award-winning Astraware Sudoku for BlackBerry smartphones.

“Handmark has always been and will continue to be a trusted partner,” said Howard Tomlinson, Astraware CEO. “We look forward to continuing to deliver the very best in mobile games, focusing on the core of our business which is making your mobile experience fun and exciting across new platforms and technologies!”

This follows a recent announcement in which Handmark publicized its aggressive plans to take more than 500 publishers mobile in 2010. The company is refining its focus to lead the rapidly growing mobile publishing market, as the only partner to offer a full-service mobile solution for newspapers, magazines and other content providers.

The financial details of the agreement were not disclosed.