Special Limited-Time Edition Includes Heart-Shaped Stones, a Marriage Proposal and a Chance to Win a Honeymoon Cruise
THE MIDLANDS, ENGLAND – February 12, 2004 ? Astraware, the top developer and publisher of games for PDAs, along with PopCap Games and Handango, announces the release of Bejeweled ? Valentines Day Edition. Available for only a limited period exclusively from Astraware and Handango, this version of Astraware?s all-time best selling PDA game — available for both Palm OS and Pocket PC handhelds — not only features new heart-shaped gems, but also provides an ingenious means for proposing marriage.
Couples who become engaged with the aid of the Valentines Day edition of Bejeweled will receive a special gift from the sponsoring companies, along with a feature on the Astraware Web site and the chance to win an all-expenses-paid honeymoon cruise.
?We get plenty of email feedback from the partners of Bejeweled addicts, saying how difficult it can be to win attention back while their loved one is playing,? said Howard Tomlinson, CEO of Astraware. ?We thought this would be an ideal way to get a special message across to them!?
While players will surely enjoy the sparkling heart-shaped gems and the romantic Valentines theme, what sets this edition apart is a secret command that allows boyfriends (or girlfriends) to enable the hidden screen while the game is being played by a loved one, revealing the words ?Will You Marry Me?? and providing the proposal recipient a chance to respond with an instant answer via ?Yes? or ?No? buttons on the screen.
“We?re very excited to be the first to offer Bejeweled ? Valentines Day Edition,”
said Clint Patterson, vice president of Marketing for Handango, “The game is nothing less than what you?d expect from Astraware who are among the very best at creating compelling, engaging games for mobile devices.?
The game is not just for men to propose to their girlfriends either, as traditionally, February 29th is the acceptable day of the year for women to propose to men. Since 2004 is a leap year, ladies who would like to propose to their men should jump at this unique opportunity?if they do not do it this year it will be another 4 years before this chance comes around again.
Bejeweled is very simple to play, but difficult for players to put down. They can choose from a relaxing and absorbing Easy-level, or a frantic Timed-level game, as they tap adjacent pairs of gems to swap them and make matching horizontal and vertical lines of three or more. In honoring Bejeweled as ?Game of the Year,? Handango recognized the game for its endurance as the top selling handheld game of all time. The game had previously been named Game of the Year for 2001 by Handheld Computing Magazine with a warning for new players to ?put in for vacation time? prior to playing Bejeweled for the first time because of its addictive nature.
About Astraware Limited.
Founded in 1994, Astraware Limited develops and publishes games and entertainment software for mobile devices, including Zap!2000, Mahjongg, GTS Racing Challenge, and the award winning Bejeweled. Handheld gaming enthusiasts have downloaded more than 10 million copies of Astraware?s products, and the company has customers in over 100 countries. For more information, contact VP Marketing, John Phillips at email@example.com, or visit www.astraware.com
The company was founded in 2000 by John Vechey, Brian Fiete, and Jason Kapalka, who?d learned their trade earlier working for internet game companies like Flipside and pogo.com. In 2002, they consolidated their operation by opening an office in Seattle. Today, PopCap have nearly twenty employees and a host of contractors and development partners. PopCap games can be found on numerous different platforms, from the web to PCs to Macs, to PDAs and cell phones, even mid-flight airline entertainment. Visit www.popcap.com for more information
Handango is the leading provider of mobile downloads, bringing over 50,000 applications and 25,000 digital media titles to market through an extensive global distribution network that reaches millions of mobile users. Handango’s application management and provisioning platform, Handango AMPP, has been chosen as the mobile software delivery platform for Nokia, Motorola, Sprint, Verizon Wireless, Cingular Wireless, T-Mobile, Orange SA, Sony Ericsson, palmOne, Microsoft, Sony, HP, Sega Mobile, AOL and more than 100 others. For more information, visit www.handango.com.
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